Girl group Flo have been announced as the winners of the BBC Sound Of 2023 poll, ahead of producer Fred Again who came in second.“Wow, we did it”, say the trio. “To win this accolade not even a year after we released our debut single ‘Cardboard Box’ is wild.
We feel so connected to our British music roots winning BBC Radio 1’s Sound Of and admire the artists who have come before us, especially our gal PinkPantheress winning last year!”“Thank you to everyone who voted for us and put girl groups back on the map”, they continue. “To be recognised for our music, and people to believe in our vision, inspires us to go further this year!
2023 we’re ready!”The group were told of their “very worthy” win in a video message from Stormzy, who called them a “breath of fresh air” and added that he believes “we’re going to see you guys for the next ten, fifteen, 20 years”.Radio 1 presenter Jack Saunders – who was with Flo as they learned of their win – added in a statement: “This year is one of the strongest long lists we’ve seen in a while.
Full of vibrant, creative and exciting artists that want to push the boundaries. Radio 1 continues to champion the innovators and the stars of the future and this list will prove that.
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