First Frame: Female Filmmaking Showcase at Chinese Indie Festival Attracts Backing of Chanel
variety.comJenny S. Li Chanel the French luxury goods group was this week the prominent sponsor of First Frame, a section of the First International Film Festival in Xining, China.
That’s a bold move considering Chinese authorities’ cautious official positions on feminism, sexual violence. But one that may put the group on the right side of history in the long run.
And it may also be justified by the strength of the selected films, which were widely praised. The section, operated this year for the fourth time, puts its non-exclusionary focus on stories about women by filmmakers of all genders.
According to Chanel, the brand wants to “encourage filmmakers to write about women and introduce more decent female stories to the public.” The 15 films in the section’s program covered a wide range of women’s perspectives; their pain, struggles, thoughts, emotions and relationships.
Read more on variety.com
