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Fiona Co Chan Launched a Beauty Brand That Instantly Went Viral—and Got a Deal on Shark Tank

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has already —twice—and secured a $400,000 deal from Mark Cuban on Shark Tank. I may not be a business buff, but I suspect that's impressive.“Youthforia is still very much a young company; we've only been around for the last two years since we've launched the brand,” Chan tells Glamour. “But in the past six months, we've launched in and most recently appeared on Shark Tank.” (They're also on Credo and Revolve.) As for what Chan primary does as head of Youthforia? “I feel like a lot of what I do is…everything.”It's true: Chan acts as Youthforia's social media manager and in-house content creator atop her roles as . “I still am the only person that runs Youthforia's TikTok,” she says. “No one else has a password, so I actually go in and read comments to see what's going on.” But Chan doesn't do this because she has to; she really enjoys the process. “I just really love creating content.

It's one of the things that I love doing every single day, and that's why I still do it.”This content can also be viewed on the site it from.When Chan isn't scrolling through or making videos for TikTok, she's hard at work developing the make up-skin care hybrid for which Youthforia is known. “I'm working on a foundation line,” she says. “I don't really like to keep secrets, so I openly talk about it.

Marc Cuban has actually been really helpful in giving me feedback for the launch!"While the foundation is (sadly) not available for purchase yet, Youthforia's handful of other products—the ethos of which is “makeup you can sleep in”—still are.

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