Filming in Italy Is ‘More Convenient Than Ever,’ Argue Panelists at AFM: ‘We’ve Built a Ferrari With Our Tax Credit System. Now, We Need a Circuit for It to Run’
variety.comMarta Balaga AFM might have moved to Las Vegas, but some things remain exactly the same, including Italy’s commitment to be seen as an attractive spot for international productions. “It’s a good opportunity to remind our colleagues that Italy has always been, and still is, a key player in our industry.
Still, we want to improve even further,” says Marco Valerio Pugini, president of APE [Association of Executive Producers – Production Service Companies]. “We are a player that, sure, has a long history of culture, fashion and style, as well as nice weather, good food and beautiful locations.
But we also have infrastructure, thanks to Cinecittà Studios, a great system of incentives and fantastic crews.” On Nov. 7, the Focus on Italy showcase – organized by DGCA-MiC, Cinecittà, APE and ITA [Italian Trade Agency] will explain “Why Filming in Italy Is Now More Convenient Than Ever,” also thanks to the new tax credit dedicated to non-Italian productions.
According to the 2023 DGCA-MiC report, 402 films were produced in Italy last year, marking a 13% increase compared with 2022 and 27% increase compared with 2019.
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