FilMart: European Film Sales Agents See Strength in Numbers, as EFP and Unifrance Umbrella Stands Reopen at Hong Kong Market
variety.comPatrick Frater Asia Bureau Chief Oscar contenders and Berlin prize-winners will be among the European films being represented by visiting companies to FilMart that are making use of the European Film Promotion umbrella stand within the annual Hong Kong market.
In total 29 European film sales companies are making the trip, including more than a dozen from France under the Unifrance banner.
Prominent rights brokers include Charades, Goodfellas, Fandango and Filmax. “EFP has built up the European brand at Hong Kong for many years through setting up a prominent umbrella.
The aim was always to prominently flag our mission as being the one-stop-shop for the European industry and European films,” said EFP executive Susanne Davis. “And we’re happily surprised that so many of them are taking advantage.
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