FCC Chairwoman Jessica Rosenworcel unveiled a proposal today that would require disclosure of AI generated material in TV and radio political ads.
Her circulation of the proposal to her colleagues is the first step to launching a proceeding, which would include a public comment period.
Public comment will be sought on whether political ads should be required to feature on-air disclosure of AI content, as well as written disclosure would be required in broadcasters’ political files.
The proposal also seeks to apply the rules to candidate and issue advertisements. The public also will be asked for input and comment on the specific definition of AI-generated content.
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