Stacey Chanelle Claire Solomon (born 4 October 1989) is an English singer and media personality. In 2009, she finished in third place on the sixth series of The X Factor, and gained a number one single on the UK Singles Chart when her fellow The X Factor finalists released a cover of "You Are Not Alone". Solomon won the tenth series of I'm a Celebrity...
Get Me Out of Here!. Her debut single, a cover of "Driving Home for Christmas", was released on 19 December 2011. Solomon then released her debut album Shy on 18 April 2015. In September 2016, she began appearing as a panellist on Loose Women and in November of the same year she presented the I'm a Celebrity spin-off series I'm a Celebrity: Extra Camp.
More than £1.5m has been lost by fashion brand In The Style, which partners with influencers such as Stacey Solomon and Gemma Atkinson, despite its sales rising to record levels.
The pre-tax loss for the 12 months to the end of March 2022 comes after the Salford-headquartered business achieved a profit of £125,000 in the prior 12 months.
Despite the loss the brand's revenue surged by 28% to £57.3m over the same period. In a statement, In The Style said its rise in revenue was "driven by the ongoing expansion and optimisation of the influencer-based business model".
As well as Stacey Solomon and Gemma Atkinson, In The Style also uses influencers such as Jac Jossa, Lorna Luxe and Perrie Sian as well as TV presenter Alison Hammond. READ MORE: How Manchester's weather helped bring fast fashion giants to the city During the year its marketing costs increased by 42% to £7.1m with the majority of costs relating to influencer commissions on collaborations.
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