Fashion brand Burberry says turnaround plan showing progress after Christmas sales dip
manchestereveningnews.co.ukFashion brand Burberry has announced it is seeing progress following its turnaround plan after a dip in sales during the Christmas period.
The British clothing brand is one of many retailers that suffered a decline in sales in the usually busy festive period. Burberry, founded in England in 1856, launched a £40m cost-cutting programme in November after sinking into a loss.
In an update to shareholders on Friday, it revealed that the turnaround plan was already starting to pay off. It reported revenues of £659m for the 13 weeks to December 28, down 7% from the £706m generated over the same period a year prior.
Store sales grew in America, boosted by locals and its refurbished New York shop, while sales decreased in Europe, the Middle East and Africa driven by both locals and tourists.
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