Amazon Prime Video will introduce a price hike if they want to watch content on the platform ad-free.Subscribers to Prime Video today (January 3) received an email titled ‘An update on Prime Video’ in which they were told about changes to their “Prime Video experience” which will take effect just over one month from now.
The changes were first announced by the company last September.From February 5, Prime Video will include what the company describe as “limited advertisements”.
The company added: “this will allow us to continue investing in compelling content and keep increasing that investment over a long period of time.”They continued: “We aim to have meaningfully fewer ads than ad supported TV channels and other streaming TV providers.
No action is required from you, and there is no change to the current price of your Prime membership.”If viewers want an free experience, however, they will have to pay a further £2.99 per month.On social media, fans have been reacting angrily to the news describing it as “disgusting” and “outrageous” with many now saying they will cancel their subscription in response.One user wrote on social media: “I cancelled #AmazonPrime within seconds of receiving this fucking farcical email.
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