A post shared by Kim Kardashian West (@kimkardashian)"Kim honey noooooooooooooooo this is not American Horror Story," one person commented, as many others got "AHS" vibes from the look.
One commenter said the mom-of-four looked "stupid" and others simply asked, "WTF?" There was also an overriding wonderment about Kim's mental state, with a cache of admirers asking if she was ok.
A large swath of fans felt that she was channeling a look that Kanye West, her estranged husband, has been wearing, as he's appeared at several events with his face completely covered.
Although Kim filed for divorce from the rapper earlier this year, there is speculation that she and Kanye might be trying to work things out.
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