Facebook begins testing targeted ads in Oculus VR games
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nme.comFacebook Reality Labs has begun a limited rollout of “in-headset” ads. Tests will begin with Blaston from Resolution Games.Oculus has released a blog post on their website stating that a small test of in-headset ads will be beginning.
The test will start with Resolution Games’ Blaston and will roll out over the coming weeks.Facebook Reality Labs (FRL) state that the primary focus is to “bring more people into VR, advance the consumer experience, and make progress on our longer-term augmented reality initiatives.”The addition of ads assists in creating new ways for developers to generate revenue. “This is a key part of ensuring we’re creating a self-sustaining platform that can support a variety of business models that unlock new types of.
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