Ex Love Island star makes dig at Gemma Owen after PrettyLittleThing announcement

dailystar.co.uk:

Love Island star Brett Staniland has made a dig at Gemma Owen after she signed a deal with PrettyLittleThing. The runner-up of the latest series of the hit ITV dating show announced her six-figure deal with the fast fashion retailer on Monday (August 22) after signing the lucrative contract which will see her launch her own collection with the brand and help to promote their new reselling platform.

The sought after deal will see Gemma follow in the footsteps of fellow former Islander Molly-Mae Hague – who is now the creative director of the company. READ MORE: BBC star defends Love Island's Tasha Ghouri as Laura Whitmore tries to mock herHowever, not everyone was happy for Gemma after the announcement was made, with model and former bombshell islander Brett lashing out about why it is fast fashion brands appoint celebrity ambassadors.He took to his social media pages to post a lengthy rant about the complexities of the issue of fast fashion and what it represents in the industry.He wrote: "Let’s get one thing straight.

Fast fashion brands aren’t using influencers and celebrities as ambassadors to show working class or poor people somewhere affordable to shop."They use them to convince people who have the money, to massively over-consume impossibly cheap clothing."Brett then continued his argument as he wrote in the caption: "Following on from frustrating conversations I’ve heard recently around fast fashion and affordability, todays announcements reignited those discussions."@ajabarber and @venetialamanna speak brilliantly on these topics – the affordability of these brands is not what they want to represent. 'Mor'” at any and all costs is their brand."As we have all said before, we are not trying to target or hold.