Ex-Hulu Marketing SVP Scott Donaton Joins AI-Powered Interactive Content Firm VersusGame as CMO
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variety.comTodd Spangler NY Digital Editor Marketing veteran Scott Donaton has joined VersusGame, an AI-powered interactive content company, as chief marketing officer.
Donaton, most recently senior VP of marketing at Disney’s Hulu, will oversee all marketing functions for Versus, including brand strategy, communications, content, social media and consumer insights.
Donaton had joined Hulu in 2019; he introduced the streaming industry’s first branded entertainment practice before exiting Hulu in the spring of 2023.
Prior to Hulu, Donaton served as global chief creative and content officer at ad agency Digitas. Earlier in his career, he was publisher of Entertainment Weekly, as well as editor and publisher of Advertising Age.
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