EXCLUSIVE: Creatives from Jax Media and NBCUniversal International Studios have talked up “subverting traditional narratives” by bringing “heart and warmth” to upcoming Channel 4 religious comedy Everyone Else Burns.
The Simon Bird-starrer is the first to hail from Jax’s UK office, headed up by former Baby Cow exec Molly Seymour, and follows a family in a religious sect who believe the world is going to end.
Bird stars as misguided patriarch David, with Kate O’Flynn, Lolly Adefope, Kadiff Kirwan and Morgana Robinson opposite the Inbetweeners alum.
Speaking to Deadline, Jax President Brooke Posch and Seymour said creators Dillon Mapletoft and Oliver Taylor never intended to poke fun at the subject matter.
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