Desperate Housewives star and producer Eva Longoria will deliver a joint keynote at Mipcom Cannes next month. Alongside Banijay Americas Chairman Cris Abrego, the Emmy-nominated director, producer, and activist will delve into the latest themes defining the entertainment industry, forecasting how they may shape the future both creatively and commercially.
The keynote will take place in the Grand Auditorium of the Palais des Festivals in Cannes on Monday, October 16 at 4pm local time, as part of Mipcom’s Media Masterminds track.
Longoria and Abrego have been professional collaborators for more than two decades. Their talk will highlight their experiences and insights as industry leaders.
Besides her acting roles, Longoria has run her own production business UnbeliEVAble Entertainment since 2005. The company is behind ABC’s Grand Hotel, NBC’s Telenovela, and Netflix’s Emmy Award-nominated documentary Reversing Row, and culinary docuseries Eva Longoria: Searching for Mexico for CNN.
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