Eurovision makes Liverpool’s ‘United By Music’ slogan permanent
nme.comEurovision Song Contest has announced that it will keep Liverpool’s ‘United By Music’ slogan for all future installments.The tag was made by the BBC specifically for the 2023 edition of the iconic song contest earlier this year, and was the latest of a long-running range of slogans made for the event.It comes after a different tagline was created for each installment since 2002, except for in 2009 when no slogan was used.Now, in a new announcement from the European Broadcasting Union (EBU), organisers have said that they are “excited” to confirm that the latest slogan will be sticking around for years to come.“The legacy of Liverpool’s good vibes lives on – with United By Music set to resonate from Merseyside to Malmö and well beyond,” the statement read (via BBC News).
It also added that the tagline “reflects the power of music to bring people together across the world”.The tag was chosen as the UK was picked to host the 2023 instalment, which aired in May, after 2022’s winners Ukraine were unable to host following Russia’s invasion.Swedish singer Loreen was this year’s winner, meaning that the 2024 contest will be held in Malmö next May.
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