Entertainment Companies Join “Black Out Tuesday” Initiative In Response To George Floyd Death
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deadline.comBy Denise Petski Senior Managing Editor A growing number of entertainment companies are joining the Black Out Tuesday initiative on June 2 in a message of solidarity in response to the death of George Floyd in Minneapolis.
An image calling for a “Black Out” on Tuesday, along with the hashtag #TheShowMustBePaused, began circulating on social media on Friday.
It called for Tuesday to be used as “a day to disconnect from work and reconnect with our community” via “an urgent step of action to provoke accountability and change.
Management company Artists First, agencies APA and CAA, and ViacomCBS are among those who announced they would participate in Black Out Tuesday, joining a slew of music industry companies, among others.
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