Endeavor Sets Pricing For IPO, Also Eyes $1.8B Placement And Full UFC Ownership

deadline.com:

Endeavor has set the pricing and details of its initial public offering as well as a private placement which it hopes will yield $1.8 billion and give it full control of the UFC mixed-martial arts circuit.The timing of the offering is not firmly set but today’s SEC filing of updated details sends a signal that Endeavor management is about to embark on a road show to pitch investors.

The parent company of WME, IMG and a range of content assets yanked its previous IPO at the 11th hour in 2019. Market conditions and other factors would have stymied its chances, the company concluded.

The IPO market overall has rebounded strongly in the meantime, and Endeavor also resolved a protracted struggle with the Writers Guild of America over packaging.I