Endeavor President Market Shapiro said the newly public company has cleaner, clearer story to tell Wall Street compared with its first IPO try in 2019.The company is starting its new chapter with a portfolio of assets poised to reap major benefits, the exec told Deadline, as Covid-19 retreats and cash flow from a wholly owned UFC helps it pay down debt.As of Thursday morning, Endeavor Group Holdings trades on the New York Stock Exchange.
It’s a second attempt at going public. The first was in the midst of a battle with the Writers Guild of America, and without as big of a bang from UFC, of which the company then had only a piece.
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