In public, Phillip Schofield's persona has never deviated from the chirpy TV presenter who has been on our screens for the past 30 years.
But privately, for half a decade Phil has been secretly tormented by the realisation that he is gay. Having been married to wife Steph for 27 years, his turmoil was caused by his desperate desire not to hurt either her or their two daughters Molly, 27, and Ruby, 24.
It was Steph who he confided in from the beginning, and Steph who desperately tried to comfort and reassure him as his thoughts took him to a dark place.
Outside of their home, Phil's secret remained just that with not even his closest friends aware of what was going on behind the scenes.
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