Emmerdale fans have been left fuming after spotting a big change. The beloved ITV soap has been a staple on screens since 1972.
And over the years, the show has been sponsored by several businesses and brands. However, viewers at home have been left baffled recently after watching the start of the soap, as its usual sponsorship had been replaced.
Emmerdale was previously sponsored by Confused.com, and Instead, Specsavers has now signed up to sponsor the ITV soap. The departure of confused.com from the show left viewers disappointed and somewhat baffled.
Reacting to Confused.com getting replaced, one person said on Reddit: “Emmerdale has new sponsors.” Someone else chimed in and fumed: “What an outrage!” A third viewer also wrote: “ I noticed this and I can't work out which is more cringe Specsavers or confused.” Echoing their thoughts, another eagle-eyed fan pointed out: “How many different Sponsors does this show get through????
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