Elvis Presley watches: Why the King was gifted diamond-encrusted Tiffany Omega watch

msn.com:

READ MORE: Elvis: Playboy model was only actress who DIDN'T want to star with himThis Omega watch in particular was special as it was custom made by the Swiss watch brand in collaboration with the jewellery company Tiffany & Co.

Both companies were featured at the 12 o'clock position on the watch. As if the 18k white gold watch wasn't flashy enough, the bezel of Elvis' watch was custom-made with 44 brilliant-cut diamonds surrounding the edge of the timepiece.

The watch was a Christmas gift from the president of RCA Records at the time. It was given to Elvis as a reward for selling more than 75 million records worldwide - a number which was completely unheard of until he did it.