Todd Spangler NY Digital EditorThe King of Rock ‘n’ Roll is getting a hunk, a hunk of streaming love.The Elvis Presley Channel is now available on platforms in the U.S.
representing 100 million-plus devices, offering a continuous, linear free stream of Elvis concerts, documentaries, specials and movies as well as other lifestyle and entertainment programming.
The channel is operated by Cinedigm, which launched it in partnership with Elvis Presley Enterprises and Authentic Brands Group.“It’s about honoring Elvis and the brand, and doing it in a big way,” said Erick Opeka, Cinedigm’s chief strategy officer and president. “Elvis Presley is an iconic performer whose global appeal transcends across generations and a diverse range of fans.” The Elvis Channel features two 12-hour blocks (aka “wheels”) of content.
Cinedigm will regularly refresh the programming on the channel, with upwards of 175 hours of Elvis and Elvis-adjacent material expected to be featured each month.Programming on the channel will include films and specials such as “Singer Presents…Elvis” (aka “The ’68 Comeback Special”),” “Elvis Aloha From Hawaii,” and both the broadcast and unedited versions of TV movie “Elvis by the Presleys.”Themed programming blocks include Elvis’s Favorites, Friends of Elvis, Elvis-Inspired Reality and Lifestyle Programming, African American Artists That Inspired Elvis, and 50’s Rock N’ Roll Rebel Movies.
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