Warner Bros’ Baz Luhrmann directed Elvis has grossed $3.5M from all previews off 3,400 locations, which includes Tuesday fan events and last night’s showtimes.
Meanwhile Universal/Blumhouse’s Black Phone took in $3M from showtimes that began at 5PM yesterday at 2,800 sites.It’s expected to be a rich weekend at the box office with potentially four to five movies grossing over $20M.Luhrmann’s The Great Gatsby back in May 2013 did $3.25M from previews that began at 10PM that Thursday.
While that movie powered to a $50M opening off the star power of Leonardo DiCaprio and Tobey Maguire, Elvis is different and contingent on much older die-hard fans coming out; a high water bar considering the movie is 2 hours and 39 minutes.
Elvis is currently 81% certified fresh. The hope is that the $85M production gets a $20M start, and that would be remarkable breakthrough for an adult-skewing feature with that running time during the pandemic.How Elvis compared to the last pop star big studio feature: Paramount’s Elton John 2019 biopic Rocketman at 2 hours and 1 minute grossed $1.75M from Thursday shows that began at 7pm and also took in an extra $580K from Fandango Paid previews for a total $2.3M.
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