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Ellie Goulding’s Facebook posts for alcohol brand banned after breaching ASA code

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metro.co.uk

Ellie Goulding’s Facebook page have been banned after the singer claimed the drink is low in calories and contains no sugar.The pop star, who is a founder and co-owner of Served Drinks, posted two ads for the alcoholic sparkling water on her Facebook page in February, the first one stating: ‘If you’re like me, you love a drink but also enjoy an active lifestyle.

My delicious alcoholic sparkling water is the best of both worlds.’The second read: ‘You guys know I love a drink, but I also really care about my well-being.

Since I launched my alcoholic sparkling water there is no going back for me!’A video of Goulding, who also serves as an WWF ambassador, showed her saying: ‘I love a drink, as I talk about a lot on my social media, but I also care about my health … That’s why I want to tell you about my new drink Served.

So, my new drink Served is a hard seltzer, it has 57 calories…’Further text in the posts stated: ‘57 cals … 4% vol.’A separate email from Served Drinks, seen on January 18, read: ‘Forget Dry January … Is dry January becoming a little dry?

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