Ellen DeGeneres Is Jumping on the NFT Craze (EXCLUSIVE)
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variety.comTodd Spangler NY Digital EditorEllen DeGeneres, notorious aficionado of internet culture and memes, is the latest to get swept up in the mania for non-fungible tokens — better known as NFTs.DeGeneres is set to drop her first-ever NFTs next week, with proceeds from the stunt to be donated to Chef José Andrés’ World Central Kitchen food-relief organization.
NFTs certify the ownership of a piece of digital content based on blockchain technology, and they’ve become a hyper-buzzy ecommerce trend this year.In a monologue from next Monday’s episode of “The Ellen DeGeneres Show,” the talk-show host and comedian announces she will be selling her first-ever NFTs: a selfie of her holding original artwork of a cat, which she’s calling “Woman With.
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