Jennifer Maas TV Business Writer Warner Bros. Discovery programming execs are trying a new experiment: Airing some iconic modern-day HBO programming on basic cable, beginning with comedy “Silicon Valley” on TBS and drama “True Blood” on TNT this Saturday.
As this is TV — not HBO — the shows will be edited both for content (receiving a TV-MA rating) and ad breaks. While this is not the first time HBO content has been refashioned for cable — think “Sex and the City” or “The Sopranos,” both of which were sold into syndication — it does mark a first for programming produced and aired on HBO in more recent years. (“True Blood” ended in 2014, “Silicon Valley” concluded in 2019.) The reruns will launch immediately out of NBA All Star coverage on the the cablers, with “True Blood”beginning Saturday after the game on TNT and “Silicon Valley” on TBS.
Following that initial premiere, “True Blood” will move to its regular time period on Mondays at 10 p.m. on TNT. “Silicon Valley” will air Sundays at 10 p.m.
on TBS. “We have an enviable arsenal of networks and assets which gives us flexibility and allows us to put our impressive content library to work on platforms where it can attract new audiences,” Kathleen Finch, chairman and chief content officer of Warner Bros.
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