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Eddie Hearn reveals £100m mega announcement but it's NOT what boxing fans were expecting

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dailyrecord.co.uk

Eddie Hearn had fans of boxing and beyond speculating over a box office £100m showdown at a stadium in London - only to announce he's taking part in Soccer Aid this year!The Matchroom Boxing promoter has been behind some of the biggest events in the sport in recent times with the upcoming Josh Taylor vs Jack Catterall bout his latest moneymaker.

With that fight looming large, he teased on Thursday night that he had signed "the biggest deal of his career" - teasing a non-boxing event between two "major teams" at a London stadium.Fans were swinging wildly over what it could be and they were left to wait until Friday morning for his big reveal.

And then, in a video on social media on Friday morning, he said: "I'm delighted to announce that I'll be representing England at Stamford Bridge on Sunday, June 9.

Go on the Three Lions!"Most fans saw the funny side of the cheeky stunt that put plenty of eyeballs on the bi-annual charity match - for which Usain Bolt, Sir Mo Farah, Eden Hazard and Danny Dyer are among the eclectic host of celebrities from sport and beyond already announced.

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