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Ecommerce Startup Diddo Receives Boost From Comcast NBCUniversal Sports Tech Program
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variety.comWilliam Earl Diddo, a Santa Monica-based ecommerce startup, has been selected for the Comcast NBCUniversal Sports Tech Program, allowing the company to experiment with major sports properties owned by NBCU, Comcast and key partners.
The goal is to help boost the fortunes of promising young tech concerns and to help NBCU and Comcast properties innovate on the presentation of live sports and related sports content.
Diddo specializes in using AI tools to make it easier for viewers to buy the goods and products that they see on screen, or related suggestions.
The company specializes in handling the last-mile payment and merchandise fulfillment systems with retail and shipping partners.
Read more on variety.com
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