E! News Viewership Up 50% Across Digital & Social Platforms In 2024
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deadline.comEXCLUSIVE: E! News saw some impressive growth in 2024 with 11B views across all digital and social content — up 50% from the year prior.
The success was led by Instagram, which was up 49% to 5.6B video views, according to internal data from NBCUniversal. Its sister platform Facebook saw the largest growth of the year with a 261% lift from 2023 to tally 1.2B video views.
TikTok collected 1.9B video views, marking a 52% uptick from 2023, and YouTube saw a 61% increase with 271M video views across E!’s main channels.
E! News also launched its latest digital series Hot Goss in October. The first four episodes generated 20M video views and 222K social engagements across all platforms.
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