Dyson May Have Had a Vision With Their Innovative (And Slightly Absurd) Air-Purifying Headphones

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Dyson knows how to design, create and market high-ticket products that get the world talking. Whether it’s their wide range of cordless vacuum cleaners or the splurge-worthy Dyson Airwrap (used almost exclusively by Hollywood hair stylists), the genius of Dyson is that they’re able to make people care about, and spend tons of money, on seemingly ordinary products.

The Singapore company’s expertise has always been focused on moving air. In addition to their premium hair dryers and vacuum products, they’re most well known for their blade-free air purifiers, so when they first announced that they would be releasing their first pair of headphones it only made sense (sort of) that a personal, miniature air purifier would be built into the design.

In fact, the company most likely sees the innovative gadget, which officially hit the U.S market on Thursday morning, as primarily an air purifier with a pair of headphones as the icing on top.