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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Dwayne Johnson DC Pic ‘Black Adam’ To Profit: Here’s How

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There’s some snarking going on out there that Black Adam is poised to lose $50M-$100M, and that is simply just not true. Deadline film finance sources, meaning people who do this for a living and those close to the film say this movie is bound to break even and be in the black.

Scroll down to see how. With a global gross of $390M, a $195M production cost and a P&A spend between $80M-$100M, the Dwayne Johnson DC/New Line film is looking to net between $52M-$72M.

Also not included in that amount, is an extra source of cash from Black Adam merchandise. All of this, including a B+ CinemaScore, is good enough for Black Adam to be a franchise starter (read the first Captain America made $370M WW), with Black Adam 2 and a Hawkeye spinoff already being mapped out by Johnson’s Seven Bucks.

Note, the franchise will come to a greater realization once newly installed DC heads Peter Safran and James Gunn unveil their plans early next year.

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