Dwayne Johnson DC Pic ‘Black Adam’ To Profit: Here’s How

deadline.com:

There’s some snarking going on out there that Black Adam is poised to lose $50M-$100M, and that is simply just not true. Deadline film finance sources, meaning people who do this for a living and those close to the film say this movie is bound to break even and be in the black.

Scroll down to see how. With a global gross of $390M, a $195M production cost and a P&A spend between $80M-$100M, the Dwayne Johnson DC/New Line film is looking to net between $52M-$72M.

Also not included in that amount, is an extra source of cash from Black Adam merchandise. All of this, including a B+ CinemaScore, is good enough for Black Adam to be a franchise starter (read the first Captain America made $370M WW), with Black Adam 2 and a Hawkeye spinoff already being mapped out by Johnson’s Seven Bucks.

Note, the franchise will come to a greater realization once newly installed DC heads Peter Safran and James Gunn unveil their plans early next year.