Dragons' Den's Joe Wicks brought to tears by pitch as he invests in gym kit business
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manchestereveningnews.co.ukFitness expert Joe Wicks was brought to tears as he invested thousands in a portable gym equipment business during his guest appearance on the Dragons’ Den panel.
The 39-year-old, known as The Body Coach, joined resident dragons Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies and Steven Bartlett during Thursday’s episode of the reality business programme.
Joseph Keegan was the first in the den to pitch his BodyXcore agility kit, promoted as a portable “gym-in-a-bag”, which caught Wicks’ attention.
Wicks himself rose to fame during the Covid-19 pandemic by posting workout videos online to keep people fit while they couldn't leave their homes.
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