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Dragon’s Den Sara Davies: ‘My family all craft our Christmas presents - it saves money and it’s so personal’

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The founder of crafting emporium Crafter’s Companion back in 2005 – which she set up in her university bedroom – has made millions for Sara Davies and earned her a place on the prestigious Dragons’ Den panel. “Craft is my world.

It’s my whole career,” she admits. And as the festive season approaches, Sara, 39, says it’s a no-brainer to get crafty for Christmas, not just as a money saver but also to take time out of our busy lives to be creative. “It’s budget-friendly not to spend a fortune on elaborate decorations.

Just make some! We can all get so caught up in buying, buying, buying, but a homemade gift means you’ve taken the time to create something your loved ones will remember,” she explains. “We’re quite a nation of just going to the shops and buying something.

People feel too busy to sit down and make, but I really want to bring that idea back into households.” This time of year has been especially busy for mum-of-two Sara, whose new book, Craft Your Year With Sara Davies: The Crafting Bible, has just been published.

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