Double Elvis Team Grows Storytelling Success Through Podcasting Series ‘Disgraceland,’ ‘Dead and Gone’

variety.com:

Carole Horst From “The Shrink Next Door” to “We Crashed” to “Slow Burn,” the stock of podcasts as IP have soared over the past several years, with the most popular making the transition from audio stories to on-screen smash hits.

But where podcast source material can and does serve as creative inspiration for successful TV and film adaptations —Amanda Seyfried nabbed an Emmy for her lead turn as Theranos CEO Elizabeth Holmes in Hulu’s “The Dropout,” which was based on a podcast — there remains intrinsic educational, artistic and pop-cultural value in podcasts for podcasts’ sake.

At Boston-based audio-first media company Double Elvis, run by chairman and CCO Jake Brennan and co-founder and CEO Brady Sadler, chairman and CCO and co-founder and CEO, respectively, of Double Elvis — “Disgraceland,” “Blood on the Tracks” and “Badlands” are among its popular podcasts centered on the bad behavior of rock stars and Hollywood denizens — podcasts are not just a means to an end, but a vessel through which to relay compelling, nuanced, entertaining tales about humanity.  “We certainly don’t make podcasts so that we can make television or film — we make podcasts because that’s how we tell stories,” says Brennan. “And we’re really good at doing it in the corner of the podcast space world that we’ve carved out for ourselves, which is in music.”  While Brennan “both loves and hates” comparisons made between podcasts and the golden age of radio, he and Sadler implement a “strict mandate” on the production side “to not make podcasts sound like a radio drama.”  “The ubiquity of listening to audio these days has created this familiar muscle memory that we have as a culture,” says Brennan. “But at the same time, a lot of those radio dramas