Does NBC’s Potential Primetime Retreat Foreshadow More Changes To Legacy Broadcast Network Model?
deadline.comWhen Warner Bros Discovery CEO David Zaslav wanted to make a forceful first impression at the company’s upfront last spring, he used words designed to dazzle the audience of ad buyers.The newly merged company, he declared, would now stand “shoulder-to-shoulder” with the broadcast networks in terms of scale and reach.
Three decades after Fox became the fourth major network, Zaslav said, WBD “makes the number five.”Today’s news out of NBCUniversal suggests that not everyone is as eager as Zaslav to be part of the broadcast club.
A person familiar with NBCU conversations confirmed to Deadline that execs are considering a plan to potentially ditch an hour of primetime programming each night and hand back the 10 p.m.
block to affiliates. The Wall Street Journal had the first report on those deliberations.No final determination has been made, and the earliest a move could happen would be 2023.
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