Doechii is the new face of Major League Soccer

thefader.com:

Doechii is the star of Major League Soccer's upcoming 2025-26 season, due to kick off next month. The rapper and singer, who is nominated for Best New Artist at the 2025 Grammys, is part of the league's new Game On campaign.

The promotion arrives as part of the MLS's 30th anniversary celebrations, which is due to run throughout the upcoming campaign when it starts on February 22.

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The excitement is palpable, the momentum unstoppable, and the quality undeniable - this is MLS’ energy. It is a celebration of soccer, culture, and community that propels the league into the future,” said Radhika Duggal, MLS Senior VP & Chief Marketing Officer. “Working with Doechii on this campaign is a perfect match, making this collaboration a true celebration of our shared energy.” In addition to being nominated for Best New Artist at the Grammys, Doechii is also up for Best Rap Album for her 2024 project Alligator Bites Never Heal.