the £16 bra sold out within the first month of its release this January (now back in stock and available in light grey and navy blue), proving that the British retailer has tapped into a broader conversation about rest and relaxation.Indeed, according to a recent survey carried out by King's College London and market research company Ipsos MORI, two thirds of people reported that their sleep had suffered during lockdown.
And of course, sleep is a hot topic that ties in with the overarching wellness trend which dominated 2020 for obvious reasons, set to continue on an upward trajectory as we cope and recover from the Covid-19 pandemic. “Our lifestyles have changed dramatically in the last 10 months.
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