Addie Morfoot Contributor During a Distribution Advocates podcast recording at Hot Docs, producer/director Amy Hobby announced a new documentary $200,000 grant called The Marketing Innovations Fund, which will go to independent distributors.
Hobby co-founded Distribution Advocates in 2020 alongside Abby Sun, Avril Speaks, Carlos Gutierrez and Karin Chien. The organization “works to collectively reclaim power for independent storytellers in the current systems of distribution and exhibition.” The Marketing Innovations Fund launches in August and will provide grants between $5,000 and $50,000.
That money will go to independent distributors working with film teams to supercharge audience growth for a wide range of docus.
The grants are aimed at encouraging experimentation and innovation in reaching ticket buyers. The number of releases supported each year will vary and depend on applications.
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