Disney announced a handful of new appointments for executive team at its Experiences segment including a newly created role to oversee major events integration, and new heads for Disneyland Resort, Disney Signature Experiences and Shanghai Disney Resort.
The announcement comes as Disney Experiences, led by chairman Josh D’Amaro, has embarked on ambitious expansion plans and significant investment for its cruise line business and at theme parks around the world.
Disneyland Resort head Ken Potrock, a 30-year company veteran, will take on the newly created role of President, The Walt Disney Company Major Events Integration.
He will be responsible for developing comprehensive, cross-company plans to maximize the value of large-scale sports, entertainment and tourism events ranging from the 2028 Los Angeles Olympics to the 250th Anniversary of the nation.
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