Disney Upfront Spotlights Inclusion, Cross-Platform Endeavors in Show of Conglom Firepower

variety.com:

Elaine Low Senior TV Writer“Give us your money. You might as well, we’re Disney. We’re going to get it one way or the other, right?

How about this? Give us your money or we’ll kill Baby Yoda,” quipped ABC’s late-night host Jimmy Kimmel at the end of Disney’s extensive upfront day, which spanned nearly four hours in total, between the press briefing in the morning and the virtual presentation itself.The roast was lighthearted but ad money is serious business, and the Walt Disney Co.

flexed its Mouse muscles Tuesday with an upfront that showcased the full firepower of its arsenal of networks, from an extended trailer for Hulu’s “Pam & Tommy” starring Sebastian Stan and Lily James to ABC’s “The Wonder Years” reboot to ESPN’s live sports.