In the same week that Disney Parks & Resorts boss Josh D’Amaro announced the company was abandoning a new $1 billion employee campus in Orlando, the president of Disneyland Resort Ken Potrock hosted an OCForum meeting with local business and political leaders in Anaheim to discuss DisneylandForward, the company’s 30-year plan for expansion and innovation in the area.
While DisneylandForward was first introduced in 2021, this week Potrock and other Disney executives revealed new details about the project, including a Disney-sponsored economic study from Cal State Fullerton estimating that, for every $1 billion Disney invests to update and renovate the resort, over 4,000 jobs and $1.1 billion in economic output would be generated during the 4-year construction period.
Thereafter, according to the Los Angeles Times, that investment will generate $253 million annually in economic output, $15 million in tax revenue and 2,292 jobs.
The OCForum presentation was an opportunity for Disney brass to hold a community forum of sorts and rally support for the project in anticipation of the delivery this year of an environmental impact report on the proposed expansion.
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