April was a pretty steady month for TV viewership — and Disney was leading the charge. Along with its monthly The Gauge report, Nielsen debuted a Media Distribution report on Tuesday that assesses cross-platform TV consumption by media company.
The Walt Disney Company took the top spot, accounting for 11.5% of total TV viewing. About 42% of that share was attributable to Disney+ and Hulu, Nielsen reported.
YouTube came in second place with a 9.6% share of TV in April. It’s worth nothing that, naturally, all of YouTube’s viewing comes from streaming.
The platform is consistently the highest ranked in terms of streaming share each month, and April was no different. It came in far above Netflix’s 7.6% share, which put that streamer in second place for streaming.
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