Disney+ Hotstar Hits 5 Million Subscribers in Indonesia as Southeast Asia SVOD Grows – Study

variety.com:

Patrick Frater Asia Bureau ChiefDisney+ Hotstar reached the landmark 5 million subscriber total in Indonesia, which is emerging as one of the largest and most competitive streaming markets in Southeast Asia.The overall number of paying SVOD subscribers in Southeast Asia reached 39.5 million at the end of March, as the region added a net 2.8 million new subscriptions in the first quarter of 2022, according to new research from consultancy Media Partners Asia and its AMPD usage measurement offshoot.Indonesia accounted for 17.4 million, nearly half of the regional total, at the end of the quarter.“Indonesia continues to be an arena for competition and scale for local, regional and global streamers, with growing pressure on incumbents to stand out in brand, content, marketing and bundling in order to impact time and wallet share.

Vidio and Disney+ Hotstar were stand-outs in the first quarter, growing their share of premium video consumption to 28% and 15% respectively, up from 19% and 10% in the fourth quarter of 2021, to occupy the top two spots, ahead of WeTV, Netflix and Viu.

Both platforms have benefited from new local original series and marketing, while Disney’s K-dramas and Vidio’s sports offering also had impact during the quarter,” said MPA analyst Dhivya T. “We expect premium video competition to intensify further later this year as entrants like Amazon Prime Video land and incumbents continue to invest in local content, partnerships, marketing and branding to win customers.”Netflix, Viu and WeTV’s consumption in Indonesia contracted in Q1, but MPA expects them to recover share in the second quarter, following Netflix’s integration with Telkomsel and IndiHome, the return of Viu’s K-dramas and local originals slate.