Disney is following through on stated plan to raise streaming prices (welcome news to investors if not to many consumers), as well as launching a bundled version of Disney+ and Hulu and expanding the ad-supported version of Disney+ to Europe and Canada.
The company’s flagship streaming outlet managed to post modest subscriber gains in the fiscal third quarter as overall streaming losses narrowed, the company reported in its fiscal third quarter earnings release.
As Wall Street has increasingly scrutinized profits as opposed to subscriber gains, though, Disney and its media peers have come under pressure to improve the economics of their streaming businesses.
In many cases, that means raising prices and boosting advertising options. CEO Bob Iger announced the new streaming moves at the beginning of the company’s quarterly conference call with Wall Street analysts.
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