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Disney CEO Bob Iger Says Linear TV Can Be Managed In Decline With “Dramatically” Lower Content Spend

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deadline.com

In July of 2023, recently returned Disney CEO Bob Iger shocked the media industry by indicating he might be open to divesting the company’s declining  linear assets.

By last fall, he’d changed his mind, declaring them not for sale. On interviews and earnings calls since, he’s explained why — most recently at the MoffettNathanson media conference, and in the midst of annual upfront presentations to advertisers. “When I came back, I did declare that everything was on the table.

Meaning I wanted to look at our asset base as a company and determine whether we were supporting assets that not only had no growth but were drags on our bottom line.

I looked very extensively at traditional media. It was exhaustive in terms of our analysis. And ultimately, we concluded that … it’s not going to be a growth business, but it could become an important component to our ability to basically engage with the consumer,” Iger said during a Q&A Wednesday.

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