Disney CEO Bob Chapek says price hikes may hit Disney World, Disneyland again
nypost.comChapek told CNBC that price hikes will likely hit the Mouse House’s popular theme parks next. “We read demand. We have no plans right now in terms of what we’re going to do, but we operate with a surgical knife here,” Chapek said Thursday. “It’s all up to the consumer.
If consumer demand keeps up, we’ll act accordingly. If we see a softening, which we don’t think we’re going to see, then we can act accordingly as well.”Price hikes in times of strong demand is par for the course for Disney.
The cost of theme park tickets have jumped over the years with data tracking firm SJ Data Visualizations estimating that the tab for admission tickets to the Disney World and Disneyland theme parks have climbed more than 3,871% in the past 50 years — dwarfing increases in visitors’ wages, as well as the cost of rent and gas.At the start of the year, Disney hiked prices at Disneyland and Disney California Adventure in Anaheim, Calif.
The popular single-day ticket price jumped 6.5% to $164 for admission at one park, while a two-day park hopper pass costs $319, up nearly 9%.The price of tickets to the Florida theme parks — which include Disney World and Epcot Center — were unchanged, remaining at $109 for a single-day pass.
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