Disney CEO Bob Iger says the company is still being “very careful” with developing Star Wars feature films in the wake of Solo‘s soft box office, while Marvel is also getting a rethink in terms of how many sequels characters get.
In an appearance at the Morgan Stanley Technology, Media and Telecom Conference, Iger was asked an open-ended question about the health of tentpole brands Lucasfilm, Marvel, Pixar and Disney.
Iger, who returned to the corner office last November, built his reputation on engineering the acquisitions of those outside companies during his previous stint as CEO. “I think a lot of all of them — they’re all my babies, in a way,” the exec mused.
With Marvel, he said, “there are 7,000 characters, there are a lot more stories to tell. What we have to look at at Marvel is not necessarily the volume of Marvel stories we’re telling, but how many times we go back to the well on certain characters.
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