Discovery Ended 2021 With 22 Million Paid Streaming Subscribers
variety.comJennifer Maas TV Business WriterDiscovery, Inc. hit 22 million paid streaming subscribers worldwide by the end of 2021, with the vast majority being Discovery Plus customers, the company revealed Thursday.The company reported last November that it grew to 20 million paid direct-to-consumer subscribers by the end of Q3.
For comparison, Discovery previously said it had 18 million streaming subscribers as of Aug. 3, ended its second quarter of 2021 with 17 million subs, and the first quarter with 13 million.Click here to sign up for Variety‘s free Strictly Business newsletter covering earnings, financial and investment news, and more.Discovery Plus launched last January.
The streaming service costs $4.99 per month with ads or $6.99 without ads and accounts for the bulk of Discovery’s streaming sub total, the rest being some international direct-to-consumer products.
But Discovery Plus is about to be far from Discovery, Inc.’s most popular streamer, as the company is set to own WarnerMedia and its HBO Max by the end of Q2.
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