It's that time of year when we're bombarded with enticing offers for exotic holidays. However, if you're after a culture-rich, budget-friendly weekend getaway to break up the winter monotony, Edinburgh is calling your name.
British tour company Evan Evans has seen a surge in demand for Scottish tours following the return of BBC's The Traitors. With a 44% increase in Google searches for stays in Edinburgh in January (and a 27% rise in Scotland-wide searches), it seems many of us are keen to head north and experience Scotland first-hand.
So, whether you're off to the Scottish capital for sightseeing, to follow in the footsteps of the One Day cast, or to flaunt your new Claudia Winkleman Traitorcore-inspired wardrobe, we've got the perfect hotel for you.
Our head of shopping shares her experience at the 5-star Virgin Hotels Edinburgh – and her joy at discovering the surprisingly affordable yet luxurious hotel's fun connection to the Harry Potter series...
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